Media Contact: Janice Snook
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Catalyst Direct Hires Technology And Digital Expert Dustin McAdams As Chief Information Officer
Rochester, NY—Catalyst Direct today announced the hiring of Dustin McAdams as Chief Information Officer, reporting to agency managing directors and founders, Mike Osborn and Jeff Cleary. In this new position, Mr. McAdams leads the agency’s technology team in the innovative [...]

I recently wrote an article on B2C digital marketing for B2B magazine (strange, I know).  You can find it here, and the original unedited version (IMO: better?) is included below.  Enjoy :-)
Consumers crave intelligent marketing, and they love it when we get it right.  That coupon arriving just when I was considering my purchase options?  [...]

I contributed to an article for last weeks’ DM News, titled “Adding Dimension to DM Success”. You can read the entire article here. For the right target, and the right product or service, nothing works like getting a “present” in the mail. We recommend a dimensional piece for a number of our clients, because the engagement [...]