Consumers are in the driver’s seat today. And it is the Web that has put them there.
Today’s savvy consumers engage with brands on their own terms – when they want and the way they want. They also connect with brands through multiple channels – researching, comparing, and buying as they choose – on the Web, [...]

Catalyst Direct is pleased to have been selected as one of the Inc. 5000 Fastest Growing Private Companies in America.

Search is a strange new animal in marketing landscape. Why? Because it represents the closest alignment ever achieved between the goals of consumers and the goals of marketers.  In no other medium do consumers broadcast their intentions so clearly than in search – intentions to window shop, to buy, to refer, to rate.
And in no [...]