We rely on research and testing to optimize the user experiences we build for our clients.   Sometimes it’s big stuff, and sometimes it subtle stuff: What a difference a few pixels make (via CNET News) provides a great example of how granular these tests can be–and how much they can matter to the bottom line.

Mobile marketing (cell phones, not cars with billboards attached :-) is probably the most exciting new frontier in direct marketing. With the cell phone being the most personal, the most context sensitive, and the most attended-to communications channel in the media landscape, it clearly represents a big opportunity to reach customers effectively.
Mobile marketing is [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk August 4, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires four, promotes two
ROCHESTER, NY—Catalyst Direct, Inc., has added four new members to its staff and promoted two.
Pat Scutella has been hired as teleservices representative. Scutella joins Catalyst from Concentrix Corporation, where he first gained experience in the teleservices industry.
In his role at Catalyst, Scutella will [...]