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Archive for July, 2008


A new search engine, Cuil (pronounced “Cool”), was launched on Monday.  It was  developed by some folks from google and was introduced with great press and fanfare. So far, the responses have been mixed and the search results spotty.
Silicon Ally Insider called it the worst launch ever. That seems harsh. There are a number of interesting [...]


Filed in: Usability, User Experience, Web Development
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The process of putting your life online, in aggregate, has been called “lifestreaming,” so it’s inevitable that brands (having personalities all their own) would join in: Here’s a good introductory article on lifestreaming for brands.
An Excerpt: “It’s fairly obvious why companies want to get their brand out into social media sites like Flickr, Facebook, Twitter [...]


Filed in: Channels and Tactics, Digital Marketing, Multi-channel Communications, User Experience
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Found this excellent review of mobile trends in the US and UK.   Visit Mobile Life 2008 and download the full report (pdf).


Filed in: Channels and Tactics, Digital Marketing, Narrowcasting, Usability, User Experience
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You may have read recently that the notion of “the Long Tail” (which is a guiding principle in interactive marketing) had been debunked by an article in the Harvard Business Review.  I had been struggling with how to explain to my colleagues why the HBR article was, in my opinion, off base (it was, essentially, [...]


Filed in: Narrowcasting, Niche Strategies
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