I’m proud to announce the new ParagonSports.com is live.  If you live in the NYC area, chances are you’ve heard of Paragon Sports.  If you’re not in the area (just like me) their newly redesigned site (designed by Catalyst) has 30,000 of their products and major brands available.
The NEW ParagonSports.com

Going to the physical store is a great experience… [...]

For years, I’ve talked about the importance of scannability in any online presentation. (My coworkers are definitely sick of hearing me talk about scannability AND exploration.)
I’ve written and edited my share of thousand-word articles, don’t get me wrong. But the more I watched Web traffic reports and usability testing, the more I evangelized scannability [...]

An interesting post from Steve Feinberg (Belly of the Beast Blog) about Why CMOs Keep Getting Fired.

I’ve written before (on my other blog, etailology) about the power of “service communications” in the etail and direct marketing landscape. To put it simply, people pay more attention to shipping confirmations, bills, and other administrative communications than they do “marketing messages.”  So… the real trick is ensuring that service communications do all of the [...]

This morning I discovered an interesting experiment on crowdsourcing and brand. Brand Tags describes itself as “a collective experiment in brand perception.”

The home page presents a brand logo and asks users to “enter he first thing that pops into your head.”

I attended the Advertising 2.0 conference in NYC on Wednesday. The keynote was Susan Decker, President of Yahoo. She talked about the state of online display advertising and compared it a bit to search.
Search is King
For the last five years, search advertising has worked well because it’s exceedingly simple to translate a search [...]