FOR IMMEDIATE RELEASE

Contact: Diane Quinlisk May 30, 2008
585-453-8313
dquinlisk@catdir.com

Catalyst Direct, Inc., hires Colleen Merchant

ROCHESTER, NY—Catalyst Direct, Inc., has hired Colleen Merchant as account executive at its Marina Drive location.

Merchant joins Catalyst from Roberts Communications, where she progressively moved up the ranks over the last 12 years. Her most recent position was as account executive supporting the agency’s Xerox business.

In her new role at Catalyst, Merchant will help guide client marketing strategies and assist the Catalyst team in meeting and exceeding client objectives with targeted creative solutions.

“At the end of the day, it comes down to two things: strategy and relationships,” says management supervisor, Wayne Drazek. “Colleen possesses the experience and insight to conquer both.”

Merchant holds a bachelor of science degree in journalism from West Virginia University, with a concentration in broadcast journalism and a double minor in English and psychology. In her free time, Merchant has enjoyed coaching gymnastics at Bright Raven Gymnastics, Inc. for the last 15 years. Merchant lives in Gates, NY.

About Catalyst Direct:
Catalyst Direct is a full-service direct marketing agency specializing in knowledge-based solutions designed to acquire, retain and maximize customer relationships for its clients. Founded in 1990, the company employs more than 85 professionals and is headquartered in Rochester, NY, with an office in Dallas, TX. The company’s client roster includes Eastman Kodak Company, GE Money, Goodyear Tire and Rubber Company, HSBC, M&T Bank, Pitney Bowes, Valvoline, and Weyerhaeuser.