FOR IMMEDIATE RELEASE

Contact: Diane Quinlisk May 29, 2008
585-453-8313
dquinlisk@catdir.com

Catalyst Direct, Inc., hires Rui Da Costa

ROCHESTER, NY—Catalyst Direct, Inc., has hired Rui Da Costa as junior user experience developer at its Village Gate location.

Da Costa graduated from the Rochester Institute of Technology with a bachelor of science degree in information technology, with a concentration in multimedia development and usability. He joins Catalyst from REDCOM Labs, where he was the Webmaster and Mac administrator. In his new role as junior user experience developer, he will design and code email blasts, landing pages and Web sites for all agency clients. Da Costa lives in Brighton, NY.

About Catalyst Direct:
Catalyst Direct is a full-service direct marketing agency specializing in knowledge-based solutions designed to acquire, retain and maximize customer relationships for its clients. Founded in 1990, the company employs more than 85 professionals and is headquartered in Rochester, NY, with an office in Dallas, TX. The company’s client roster includes Eastman Kodak Company, GE Money, Goodyear Tire and Rubber Company, HSBC, M&T Bank, Pitney Bowes, Valvoline, and Weyerhaeuser.