FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk February 29, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires Wayne Drazek
ROCHESTER, NY—Catalyst Direct, Inc., has hired Wayne Drazek as management supervisor at its Marina Drive location.
Drazek joins Catalyst from Midas International, where he was the senior manager, customer relationship management. He graduated from the University of Denver with a bachelor of science degree [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk February 29, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires Rachel Studley
ROCHESTER, NY—Catalyst Direct, Inc., has hired Rachel Studley as copywriter at its Marina Drive location.
Studley, a graduate of Syracuse University, with a bachelor of fine arts degree in advertising design, joins Catalyst from Sutherland Global, where she was a sales development manager. She [...]

The Railroads Did It
The need for brands was initially spawned by national companies who wished to compete with local manufacturers — an opportunity brought on by mass production and Rail’s ability to distribute products more widely. Brands have since evolved from a “logo and mark” to complete personalities which capture the essence of how businesses [...]

We all heard the headline last week. “Microsoft makes a bid for Yahoo!” (an unsolicited $44.5 billion bid to be exact).
Yahoo! has many great assets — e-mail, the portal site, flickr, del.icio.us. — but this offer is all about search advertising.
A “Micro-Hoo,” as some writers are calling the potential combination, “will have the second-largest ad network and [...]