Artist Aurora Robson, that’s who.
Among her other remarkable works of art, Robson has created a series of junk mail collages. (I have forwarded an e-mail to her — hoping she’ll consider changing it to “direct mail” collages.)     ;-)  

It’s no secret that we’re in a very competitive communications environment out there. We don’t just compete with other DM or online materials. It’s everything that people look at…television, outdoor boards, point-of-purchase materials, newspapers, magazines, Web sites, YouTube and other forms of alternative media.
An article in The New York Times last year stated that “a [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk January 21, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., promotes Lora Downie
ROCHESTER, NY—Catalyst Direct, Inc., is pleased to announce that Lora Downie has been promoted to Manager, E-mail Marketing Programs. In her new role, Downie will be responsible for supporting Catalyst clients’ e-mail marketing needs, managing the development and implementation of e-mail marketing campaigns, [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk January 18, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires Kristina Faller
ROCHESTER, NY—Catalyst Direct, Inc., has hired Kristina Faller as E-mail Marketing Specialist.
Faller, a graduate of Utica College of Syracuse University, with a bachelor of arts degree in English, joins Catalyst after building a successful freelance marketing copywriting business. As E-mail Marketing Specialist, she [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk January 17, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires Shawnda Urie
ROCHESTER, NY—Catalyst Direct, Inc., has hired Shawnda Urie as administrative assistant at its Village Gate location.
Urie, a graduate of SUNY Geneseo and Villanova University, with a Master of Arts in Theatre, joins Catalyst from Tevebaugh Associates in Philadelphia, where she was an administrative assistant. [...]

FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk January 15, 2008
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., hires Lakeia Williams
ROCHESTER, NY—Catalyst Direct, Inc., has hired Lakeia Williams as receptionist at its Marina Drive location.
Williams joins Catalyst from the University of Rochester, where she was an Outpatient Representative. As receptionist, she will be greeting visitors and assisting with various in-house and client projects. [...]

We’ve been having some interesting discussions about creative execution with a number of new clients. They are very interested in design and formats. Should we do postcards or dimensional mail? E-mail or PURLs? On and on it goes. I could answer that targeting and offer ought to be considered first, but that’s not what clients want to [...]

Tim Leberecht at iPlot has an excellent post which points at some of the ideas in Direct Marketing 2.0. Included is a distillation of some thoughts from Seth Godin and and a few excellent links.  Blogroll material for sure.  Enjoy: The End of the End of Marketing?