Jakob Nielsen has posted two articles of note to direct marketers:
Why Web 2.0 Can Be Dangerous. Nielsen is right on the money here — literally — for once taking the economically prudent path of ROI and aligning it with the user-centered path of UI. This post is not to be missed. (Though, in truth, the [...]
FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk December 17, 2007
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., announces new board member
ROCHESTER, NY—Jim Hammer, president and CEO of Hammer Packaging Corporation, has joined Catalyst Direct, Inc.’s board of directors. As a board member, Hammer will play an integral role in developing long-term goals and strategies for the company as it seeks to expand [...]
The PURL is all the rage.
As a long-time DMer, this makes me smile. After all, it’s reassuring to know that the things we have spent decades learning in the offline world continue to be relevant and impactful in the online arena.Way back when, we always said that customers scan mailings for their name…the address [...]
FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk December 13, 2007
585-453-8313
dquinlisk@catdir.com
Karen Menachof promoted at Catalyst Direct, Inc.
ROCHESTER, NY—Catalyst Direct, Inc., is pleased to announce that Karen Menachof has been promoted to director, client services. In her new role, Karen will be responsible for the entire account management team and the organic growth of the account base. In addition, she’ll [...]
Copywriting is copywriting, right? Not exactly. As the Web assumes greater dominance over how we gather and obtain information, it’s had a significant impact on how read content in print mail, as well. It’s part of what makes up DM 2.0.
I started out as a direct marketing copywriter in the early ‘80s. Long copy was [...]
FOR IMMEDIATE RELEASE
Contact: Diane Quinlisk December 11, 2007
585-453-8313
dquinlisk@catdir.com
Catalyst Direct, Inc., wins top honors for data analytics
Company competed among most well-known companies in the nation
ROCHESTER, NY-Catalyst Direct, Inc., a Rochester-based direct marketing agency, has received top honors in the Direct Marketing Association’s Analytics Council’s Analytic Challenge, which was cosponsored by the CAC Group. Competing against 26 [...]
That’s what I learned at the DMA in Chicago last month.
The whole idea of the Web site as a static environment…one that delivers information in an organized way and enables visitors to find information due to its “structure”…is a thing of the past. We no longer make our Web site available to our customers [...]
Dell may have lost its top spot in PC sales, but Sunday it took a $4.5 billion step to lead its industry into integrated marketing. The Texas-based computer company announced a partnership with WPP “to create a new global integrated marketing and communications agency” with both “the creative horsepower and ability to measure the [...]
At the Direct Marketing Association’s (DMA’s) annual meeting (October 13-17 in Chicago) I participated in a number of sessions that addressed marketers’ growing desire to integrate interactive and traditional direct marketing methods into cohesive and tightly coordinated campaigns. A new form of direct marketing is afoot. Clearly, marketers who embrace multi-channel communication strategies quickly realize [...]
