Time and again, general advertising and marketing communications agencies have invested, purchased, persuaded, cajoled their way into Web work – without ever really understanding it.
I remember one such example vividly: an agency director muscled his way into a meeting about a Web platform redesign and commandeered the first twenty minutes to highlight the many [...]

As you can see, we have a new look…but it’s not our final look. Let me take a moment to explain.
We began the process of redesigning the Catalyst Web site a few months ago (with help from Auragen). It’s a very thorough process of determining what you, our clients, and other interested parties would [...]

As you may know by now, Catalyst Direct recently purchased the interactive agency, Auragen Communications. Auragen began in 1995, as one of the first organizations of its kind, and built an impressive record delivering strategic brand experiences online to leading national companies such as Russell Investments and Eastman Kodak Company. Now we are integrating this [...]