Jill Hewitt, Customer Experience Specialist, to Lead Session on Customer Experience Mapping at CRM Evolution 2014
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Think of a CRM as an IPO

Dan Dall, Solutions Architect
By integrating all your data into a single CRM system, you can be far more customer-centric.
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Responsive vs. adaptive vs. device-specific: The best mobile strategy for your site

Justin Morelli, UX Developer
This paper explores the pros and cons of using responsive design, adaptive design or device-specific sites and tell you which to consider to build the best mobile experience.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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July 29

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