Jill Hewitt, Customer Experience Designer, Featured in SAP Article on Forbes BrandVoice
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PPC vs. SEO – A holistic approach for CMOs

Chris Navin, Search Engine Marketing Analyst
Using PPC and SEO together can draw critical traffic to your website. But it is important to understand how each method works individually before you attempt to use them together.
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Responsive email design: 3 how-to steps

Jennifer Wagner, Senior Art Director
Responsive emails receive a 21% higher click-to-open rate than conventional emails. But designing and coding them can be challenging. In this paper, we’ll provide some dos and don’ts for designing great responsive emails.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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Brands should rethink relationship with Facebook, says Forrester | Campaign US -http://t.co/Fio0bZkYbn
November 19

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