Jill Hewitt, Customer Experience Specialist, to Lead Session on Customer Experience Mapping at CRM Evolution 2015
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5 tips to integrate social media into your multichannel marketing campaign

Chris Zirbel, Project Manager
There are some best practices for integrating social media, but there’s no one-size-fits-all approach: What works for one business may be a colossal bust for another.
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Journey to a Customer Experience Map

Jill Hewitt, Customer Experience Designer
By cataloging key customer touch points and talking to customers about their experiences during those touch points, it’s possible to create a customer experience map that provides a concise picture of what customers are doing, thinking, and feeling. This white paper will show you how to build a customer experience map and create an actionable framework for improving your customers’ experiences at every stage of the life cycle.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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Quiz: Can You Match These Vintage Mascots With Their Brands? | Adweek -http://t.co/9UkHdqhHbd
April 17

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