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Dimensional mail works. (October 6, 2008)
John Brogan, Executive Creative DirectorI contributed to an article for last weeks’ DM News, titled “Adding Dimension to DM Success”. You can read the entire article here. For the right target, and the right product or service, nothing works like getting a “present” in the mail. We recommend a dimensional piece for a number of our clients, because the engagement [...]
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Marketing to Consumers – The New Reality (September 12, 2008)
Mike Osborn, Managing DirectorConsumers are in the driver’s seat today. And it is the Web that has put them there.
Today’s savvy consumers engage with brands on their own terms – when they want and the way they want. They also connect with brands through multiple channels – researching, comparing, and buying as they choose – on the Web, [...]
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Aligned Intention Marketing (September 2, 2008)
David Thiel, Director, Digital MarketingSearch is a strange new animal in marketing landscape. Why? Because it represents the closest alignment ever achieved between the goals of consumers and the goals of marketers. In no other medium do consumers broadcast their intentions so clearly than in search – intentions to window shop, to buy, to refer, to rate.
And in no [...]
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Testing Matters (August 27, 2008)
David Thiel, Director, Digital MarketingWe rely on research and testing to optimize the user experiences we build for our clients. Sometimes it’s big stuff, and sometimes it subtle stuff: What a difference a few pixels make (via CNET News) provides a great example of how granular these tests can be–and how much they can matter to the bottom line.
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Effective Use of Mobile? (August 18, 2008)
David Thiel, Director, Digital MarketingMobile marketing (cell phones, not cars with billboards attached :-) is probably the most exciting new frontier in direct marketing. With the cell phone being the most personal, the most context sensitive, and the most attended-to communications channel in the media landscape, it clearly represents a big opportunity to reach customers effectively.
Mobile marketing is [...]
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