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Banks: How to market Apple Pay™ to your customers

Lauren Taylor, Senior Account Executive
Before you launch a campaign to your customers announcing Apple Pay, here are five things you should think about.
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Journey to a Customer Experience Map

Jill Hewitt, Customer Experience Designer
By cataloging key customer touch points and talking to customers about their experiences during those touch points, it’s possible to create a customer experience map that provides a concise picture of what customers are doing, thinking, and feeling. This white paper will show you how to build a customer experience map and create an actionable framework for improving your customers’ experiences at every stage of the life cycle.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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March 30

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Our weekly web pick

Links we find insightful. Funny. Intriguing. Or just plain weird. Enjoy:

Scientists kick a robot that's so much like a dog you want them to stop